Culture drives performance
People & Culture Consulting | Leadership Training | Systemic & Team Coaching
Désirée Jonek-Lustyk
Known from…
She was nominated for the Brigitte Bierlein Award 2025 for her commitment to innovative human resources development.
...provides strategic support to organizations in designing and implementing sustainable work cultures - where people, technology, and strategy come together. Her goal is to shape change with clarity and confidence and to create work environments that are innovative, sustainable, and inclusive.
She supports companies in the areas of people & culture, leadership development, and cultural transformation. Since 2019, she has been the founder and managing director of WOMENTOR, a social enterprise established in Austria in the field of diversity, equity, and inclusion.
Prior to her entrepreneurial activities, she held international management and consulting positions, including at Schibsted Media Group, where she helped shape global innovation and digital strategies. This experience continues to shape her ability to operate at the intersection of innovation, strategy, and implementation.
Désirée lives in Vienna and combines global perspectives with local impact - with a passion for learning, resilient, and inclusive organizations.
Services
01
I offer a co-creative process to analyse and adapt your HR strategies in accordance with your goals and policies.
Consulting
02
I empower your team and/or your company’s leaders competencies to become allies for an inclusive workplace culture beyond compliance.
Training
03
Keynote Speaking
As a TEDx speaker, I engage and inspire your audience to become cultural change ambassadors.
REFERENCES
REFERENCES
'“I would never have noticed this before, but after the great inclusive leadership training, I now see homogenous groups of ‘Thomas’ everywhere’
— Male training participant
“If it wasn't for your great training, I would not be aware of this interesting topic and would not be part of our company’s DEI committee!'“
— Male training participant
“As an expert in diversity and inclusion, we commissioned Désirée Jonek-Lustyk as a consultant to assist in the development of ZKW's diversity strategy. ZKW is a global specialist in innovative premium lighting systems and electronics. As a system supplier, we are one of the automotive industry's leading strategic partners worldwide. Ms. Jonek-Lustyk supported the strategy development through a co-creative process in which an interdisciplinary team worked together as part of a diversity committee. The collaboration was extremely professional. Her strategic vision and expertise in diversity were invaluable in formulating concrete steps that we will continue to pursue in the coming years.”
Sandra Simeonidis-Huber, Head of Global People Development & Training
My blog
No time for long reads? Here you will find shorter articles on the latest HR trends, innovative workplace culture, and Inclusive Leadership.
My research
AI EMPOWER (2025) | The rise of generative AI and its impact on the labor market
DEInow! 2024| Research project: Status quo of DEI in Austrian SMEs, in cooperation with commonground and funded by the FFG
White Paper 2023 | 5 effective measures to navigate the shift to an inclusive & performing corporate culture (release 8th of March)
Good & best HR practices condensed from interviews with general, HR leaders and Gen Z’s
Find out which DEI measures are effective and what to consider in the implementation
Assess your organization with the attached checklist
More…
my values
supportive
We work with your status quo -
no judgment from my side.
I am a fan of (radical) honesty.
We work together to learn, so I appreciate honesty - in both ways.
bold & honest
innovative
Working with me on your DEI strategy is pioneer work!
professional
I take my work seriously and love working with clients who do the same.
My partners
